At Hill and Knowlton...

Clients included Ping An (2318.HK), TVB (0511.HK), FWD, and Keeta as well as projects of Hong Kong Association of Banks (2024 Survey Findings Report and 2024 Hong Kong FinTech Week’s Satellite Event liaising with HKMA and regulators), Hong Kong Trade Development Council (Hong Kong Youth Summit 2024, The Business of IP Asia Forum, HKTDC Entrepreneur Day), and 2024 Hong Kong Green Finance Association Annual Forum.
Formulate and implement local and overseas media relations and marketing communications strategies to build positive images.

At Hong Kong Breast Cancer Foundation

Assisted CEO to drive overall business direction, business model and marketing strategy for Women’s Health. Managed and monitored the marketing budget on a quarterly and annual basis.
Led strategic partnership to initiate winning partnership with external partners including but not limited to medical, insurance, pharmaceutical, healthtech vendors, government, policymakers and NGO partners to achieve long-term business growth.
Led a small team to implement programmes and activities on PR and publicity, maintain close media relationships, and produce regular PR reports and analyses.
Planned and executed digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising. Measured and reported performance of all digital marketing campaigns and assessing against goals (ROI and KPIs).
Organised and implemented the entire event management process for corporate and fundraising events of various scales and formats.

Handled all media activities, including managing media enquiries, issuing public releases, organising media briefings and press conferences during the Covid-19 pandemic. Responsible for managing and mitigating the situation to protect the corporate reputation.

Proposed and executed the well-designed campaign strategies for Kwong Wah Hospital's 10-year Redevelopment Project, including media planning, event organising, and community engagement, to enhance corporate image.
Designed, planned and organised a wide range of events as project manager, including the Grand Opening Ceremony (handling VVIPs from Mainland authorities and VIPs from the HKSAR government) for Phase 1 new building commissioning, exhibitions for public education, and hospital visits for mainland and overseas healthcare organisations, especially Singaporean counterparts to reinforce strategic partnership.
Served as an interface between government officials, Tung Wah Group of Hospitals board members, legislators, district councillors and other community groups.
Boosted the subscribers of the official YouTube channel by 280% by creating a series of videos, “Kwong Wah, the Beautiful Times - Our Redevelopment Story”, and corporate videos, totalling 50k views.

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