Cheung Suet Ting, Fiona
Financial Communications | Corporate Communications | Brand PR & Media Relations | Video Producer |
CFA ESG Investing | Corporate Sustainability |
About Me
【Work】
I have over nine years of experience in public relations, corporate/marketing communications, brand building, and digital marketing across Hong Kong and mainland China, with a proven track record in the healthcare and nonprofit fundraising sectors. My experience has honed my expertise in developing and executing impactful communication strategies, particularly in corporate social responsibility and crisis communications. I am also adept at organizing large-scale events, demonstrating strong project management and stakeholder engagement skills.
My six years in media provided a solid foundation in financial journalism and diverse content creation. As a reporter for the Hong Kong Economic Journal and TVB Finance, I covered daily financial news and produced feature stories on IPOs and the China/Hong Kong stock markets. Further strengthening my financial acumen, I worked at companies in Beijing and Shanghai, including an online fund sales platform under East Money Information Co. I also hold a CFA in ESG Investing, enabling me to provide expert counsel on ESG-related communications.
Beyond finance, my media experience extends to creating engaging lifestyle and F&B content for TV programs reaching 2 million viewers, showcasing my versatility and ability to craft compelling narratives. My skills as an experienced video producer translate seamlessly into creating impactful video content that drives brand growth and recognition. I had also explored and presented Hong Kong's food culture through multiplatform storytelling, culminating in an exhibition at Shanghai Jiao Tong University.
During my university years, I enriched my journey through internships at three different Chinese companies and institutions. As a Digital Marketing Specialist at Shanghai Tiantian Fund Sales Co., I gained experience with innovative digital marketing trends and China's financial market. My work at the Qian Xuesen Library at Shanghai Jiao Tong University further developed my analytical capabilities, leveraging data to drive decisions and track progress.
【Academic】
I holds a B.A. in Chinese from Lingnan University. With an interest in Economics, I finished the course Game Theory with a grade of A. I also studied abroad with completion of five courses at Saint-Petersburg State University Of Economics and got all grades of A to undertake part of my degree study.