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Cheung Suet Ting, Fiona

Financial Communications | Corporate Communications | Brand PR & Media Relations | Video Producer |

CFA ESG Investing | Corporate Sustainability |

About Me

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【Work】

I have over nine years of experience in public relations, corporate/marketing communications, brand building, and digital marketing across Hong Kong and mainland China, with a proven track record in the healthcare and nonprofit fundraising sectors. My experience has honed my expertise in developing and executing impactful communication strategies, particularly in corporate social responsibility and crisis communications. I am also adept at organizing large-scale events, demonstrating strong project management and stakeholder engagement skills.

My six years in media provided a solid foundation in financial journalism and diverse content creation. As a reporter for the Hong Kong Economic Journal and TVB Finance, I covered daily financial news and produced feature stories on IPOs and the China/Hong Kong stock markets. Further strengthening my financial acumen, I worked at companies in Beijing and Shanghai, including an online fund sales platform under East Money Information Co. I also hold a CFA in ESG Investing, enabling me to provide expert counsel on ESG-related communications.

Beyond finance, my media experience extends to creating engaging lifestyle and F&B content for TV programs reaching 2 million viewers, showcasing my versatility and ability to craft compelling narratives. My skills as an experienced video producer translate seamlessly into creating impactful video content that drives brand growth and recognition. I had also explored and presented Hong Kong's food culture through multiplatform storytelling, culminating in an exhibition at Shanghai Jiao Tong University.

During my university years, I enriched my journey through internships at three different Chinese companies and institutions. As a Digital Marketing Specialist at Shanghai Tiantian Fund Sales Co., I gained experience with innovative digital marketing trends and China's financial market. My work at the Qian Xuesen Library at Shanghai Jiao Tong University further developed my analytical capabilities, leveraging data to drive decisions and track progress.

【Academic】​

I holds a B.A. in Chinese from Lingnan University. With an interest in Economics, I finished the course Game Theory with a grade of A. I also studied abroad with completion of five courses at Saint-Petersburg State University Of Economics and got all grades of A to undertake part of my degree study.

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Foodprints 👣

Start My Journey at Hospital Authority
Saturday morning received a wonderful magazine article, including the portraits of hospital staff as a Thank-You Gift from the contemporary artist Johnson Cheung-shing TSANG.  

Mr Tsang had a hemorrhagic stroke before. Professionally and carefully treated by the Kwong Wah Hospital Neurosurgery team👨‍⚕️👩‍⚕️, he recovered very well but needed to use left hand to make art instead. I’m deeply affected by his passion for art, and it only makes the portraits🎨 all the more precious. 

I'm incredibly proud to say that I have become Assistant Manager (#CorporateCommunications) for the #HospitalAuthority (HA). In the mission of "#HelpingPeople #StayHealthy", HAers have done tremendous work during this unprecedented time. 

The #pandemic has reinforced that there is no greater need for us than health. I realized that if the right opportunity arose, I could have the chance to use my skill set to serve and support #healthcare services. 

Besides, HA's commitment to leveraging #technology for empowering community services is another inspiration. Couldn't wait to embark on our "#SmartHospital" journey!🌈
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A Heartfelt Farewell...
On my last day at TVB Finance, I checked off my final bucket list item and realised how much of a memorable ride it was. I might step down from the news desk but my pocket is full of inspiration, intelligence, and love.
 
As I look back, my journalism career there was nothing that I envisioned. With the risk of recession in Europe, US and China rising by the day, impact of Russia's invasion of Ukraine on the markets, 2022 is the year to go harder. However, “in the midst of every crisis, lies great opportunity.” Every turn is a rewarding challenge. 
 
My time here gave me not only valuable skills but also perspectives to leverage modern technology to drive business growth. More importantly, I was constantly inspired by remarkably talented, open-minded and collaborative business leaders and managers. I couldn’t help but remember my first day in office - alongside a group of media professionals, and my overwhelming enthusiasm for the vast opportunities ahead. 
 
Being a news reporter or presenter has always been the job of my dream, but it's time to venture out. As they may say, life is short, especially what we have been through over the last few years.  
 
My heartfelt thanks to everyone who has helped make this journey worth reminiscing. Wish everyone every success and our journey to cross again in the future!

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